Part of Compris’ branding work included the naming of 15 different wines. From our workshops, we developed a naming convention that showcased the team’s love of music while telling the story of each unique wine. To ensure the names felt authentic, we scanned music and artists handpicked by the client. We pulled interesting descriptive lyrics and distilled them into two to three-word names that conveyed a feeling, emotion, aesthetic, or taste that tied to one of their wines. The final name choices were the perfect reflection of the winery: sophisticated but approachable – with a touch of whimsy.