Herb Pharm Brand Strategy, Packaging, & Website Design

Shipping Boxes

When brands launch their new look and feel, the new identity should be felt through every consumer touchpoint from awareness to point of sale. We all know the excitement of receiving a package on your doorstep, so shipping boxes are an excellent opportunity to grab a consumer's attention.

For Herb Pharm, we devised a system with a universal exterior box and four custom inserts. These inserts were designed with unique illustrations and messaging to connect with the recipient based on their purchase. By customizing the inserts but keeping a universal exterior, we created a shipping system that’s not only adaptable but cost effective for Herb Pharm to print.

Packaging & Display Design

We were tasked with reinvigorating the broad-spectrum capsule collection, including creating an improved information hierarchy. We brought new energy to the bottles with bright ingredient illustrations and matching new color palettes.

To catch eyes and educate new customers as Herb Pharm’s updated identity launched on shelf, we crafted thoughtfully bold display boxes. Each box was designed to look good and be easily understood whether closed or opened. We took each display as an opportunity to highlight the aesthetics and functionality of a single key ingredient, ensuring consumers took away one clear message.

From the Client

“I have worked with many creative agencies before but I just cannot give Murmur enough praise. While working with them, I was continually impressed by their leadership skills, efficient work tactics, and openness to collaboration with my team. From day one, they took a genuine interest in both our brand and our people, which reflected the outstanding quality of their work. Since working with Murmur, our brand awareness has only increased with the help of the creative direction they have taken when making our new product labels, product names, in-store displays, and more.”

Abigail Morishige

Director of Marketing

Herb Pharm advertisement featuring vibrant product imagery, showcasing the "Rapid Immune Boost" herbal extract alongside a scenic view of fields and mountains, with messaging emphasizing care for plants and people, set against a bright orange background.

Editorial Layouts

Herb Pharm wanted to solidify their presence among European herbal supplement consumers through editorial advertisements. Our approach features clear, consistent messaging and aspirational product imagery to capture readers’ attention for longer-form brand storytelling and product education.

“Across our projects with Herb Pharm, we wanted to extend their visual language in a way that felt not only intentional but that resonates deeply with today's herbal supplement buyer. Our work on- and off-pack speaks to consumer desires around the world.”

Tory Cunningham

Senior Designer

Naming

When the FDA notified Herb Pharm that some of their extract names were no longer legal, we had the opportunity to craft new names that better suited their updated branding. The FDA’s stringent rules along with the small bottle size meant our names had to be succinct but engaging. Not an easy feat with just two or three words.

Our strategists developed a methodology for all naming moving forward: connect emotionally with consumers with smile-worthy names during a tough time. Following the strategy, we delivered amusing names like “Fung Freedom” and “Vi-Be-Gone.”

Kava Coco-Rita mocktail recipe featuring a coconut milk cocktail garnished with lime and toasted coconut flakes, alongside Herb Pharm's Kava liquid herbal extract bottle, designed for a wellness-focused audience.

Recipe Booklet

To accompany Herb Pharm’s line of liquid extracts, we designed a booklet featuring five mouthwatering mocktail recipes utilizing their extracts. This booklet was made for all audiences, from first-time buyers just beginning their wellness journey to herbal extract experts, so we focused on making a clean design with accessible language.