Seamless & Streamlined eCommerce Websites

Adventure Wagon is a one-stop-shop for converting your van to be adventure ready. They’d found that customers were often confused by the various ways Adventure Wagon can help with modular vehicle conversion.

To guide users on their van conversion journey, we created a custom configurator that renders 3D graphics for a digital remodel experience. Our goal was to gently walk users through the process of customizing their van in an intuitive way. We also helped empower users on their configuration journey by making it easy to locate installers and building a robust tutorial library for the DIYers in their customer base.

Zupan’s Markets is a specialty grocery chain focusing on unique foods of exceptional quality. The most common reaction you hear entering a Zupan’s is “wow!” It’s unlike any other grocery store. We sought to bring that experience of discovery and delight online with stunning food photography.

Our team optimized wayfinding across the site by establishing naming conventions and improving the content structure to promote exploration. No two Zupan’s locations are the exact same, with different hours of operation, products in stock, and delivery capabilities, so we took an inventive approach when creating a robust backend to provide flexibility across their distinct locations. 

Our team partnered with Scratch & Peck on improving their eCommerce set up. They already had a robust system with tens of thousands of customer accounts where they offered wholesale services and subscription options, but the user experience and back-end management was overcomplicated.

We worked closely with S&P to rethink core systems and integrations  across the site before seamlessly transitioning their active users to the new site. Another key improvement was adding educational touchpoints to build consumer confidence around which products would suit their needs. By doing so, we improved conversion, resulting in a significant increase in the variety of products sold and total purchase value.