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Adventure Wagon
Goal
Adventure Wagon wanted a best-in-class website to showcase their van conversion services.
Services
Brand Strategy
Logo Refresh
Van Configurator
eCommerce Website
Innovators in forging adaptable van systems built for real life, Adventure Wagon needed a website that could do the heavy lifting in producing a great user experience. Our job was to create an intuitive and interactive design to guide users through their van customization journey.
Brand Strategy
“We explored different ways to make the mark more functional as a badge, and the hex shape was the most successful at communicating the utilitarian and adaptable image of their brand. We then refined the original logotype to become more aerodynamic and fast, communicating adventure and a yearning for travel.”
Andrew Bolton
Owner & Exec. Creative Director
Logo Evolution
Inspired by Adventure Wagon’s “van life for real life” approach, we framed the mountain icon in a comfortable home inside a geometric hex shape, emphasizing the pragmatic and adaptable nature of the modular conversion systems. The old typographic mark lacked character, so we created a custom wordmark of rounded edges contrasted with sharp angles to create a sleek, dynamic form that would function well on its own.
From the Client
“The mission for the site was to provide the best user experience in the van conversion industry. Murmur delivered a beautiful site with a visual configurator that allows potential customers to completely customize their build. The site increased engagement by lowering bounce rates and increasing session duration. It also solidified Adventure Wagon’s position as a leader in our industry. Mission accomplished.”
Kurt Schreiner
Marketing Director at Adventure Wagon
The Marketplace
Adventure Wagon wanted to expand their reach beyond just van conversion with an eCommerce marketplace, positioning them as a strong contender in the outdoor retail market. Additionally, we introduced a product reviews section where they could establish themselves as a reliable resource for product recommendations. Customers can now rely on the Adventure Wagon not only for custom van conversion, but also as a trusted destination for quality outdoor gear.
