Columbia Land Trust

Columbia Land Trust wanted more than a logo evolution. They wanted a revolutionary mark. 

"It was basically a unanimous agreement on our board that we had succeeded wildly with our rebranding and redesign process. We also had increased web traffic. We’ve had overwhelmingly positive feedback."

- Jay Kosa, Communications Manager of Columbia Land Trust

Formed in 1991, Columbia Land Trust looks after 29,000 acres, stretching from the east side of the Cascades to the Pacific Ocean, in both Oregon and Washington.

It’s been 30 years since Columbia Land Trust updated its logo. The organization felt like it had outgrown its old one and needed something fresh that would appeal to the next generation of conservationists.

We worked closely with Land Trust staff to pull a color pallet that captured their work, one that would also typify the landscapes they protect, and to incorporate natural elements from the many ecosystems that exist in the lands that they manage. The result was a new look that reveals the grandeur of nature through the quiet power of a single feather. 

As a result of their new mark, Columbia Land Trust saw immediate results. In the month following the new logo launch, web traffic was up 84% over the same period during the previous year. Users were up 73%, and page views are up 67%. The new logo announcement on Facebook reached 3,800 people (which is double the number of followers). It was their most viewed content in 10 months. 

 

 

 

“The feather is a symbol of strength through flexibility, and of nature’s power to lift the human spirit.”

– Jay Kosa, Trust Communications Director

Following the release of the new mark, Columbia Land Trust's web traffic shot up 84 percent (per sessions), user engagement went up 73 percent, pageviews went up 67 percent, and 59 percent of web traffic in the month following the release was from new visitors.

On top of an increase in website engagement, Columbia Land Trust reported that its annual picnic saw close to a 50 percent increase in registrations (over the previous year’s event). And when the new logo was announced on Facebook, the post reached 3,800 people (which is double the non-profit’s number of Facebook followers) and was the most widely viewed piece of social media content Columbia Land Trust has had in the last 10 months.

 

Let’s create something awe inspiring!

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