Columbia Land Trust
Goal
Columbia Land Trust wanted more than a logo evolution. They wanted a revolutionary mark.
Services
Visual Identity
Brand Guidelines
Website
Outcome
increase in web traffic after brand launch
increase in new visitors to the website
increase in web traffic after brand launch
From the Client
“With Murmur, we found a design agency that listened with intention, took our feedback to heart, and rose to the challenge when we asked for a logo that captured our distinct vision for a thriving Pacific Northwest. Like the feather featured in our new mark, the talented people at Murmur exude elegance through both their art and their flexibility. Thanks to them, we have a logo that soars.”
Jay Kosa
Communications Manager of Columbia Land Trust
It had been 30 years since Columbia Land Trust updated its logo. The organization felt like it needed something fresh that would appeal to the next generation of conservationists.
We worked closely with Land Trust staff to pull a color pallet that captured their work, one that would also typify the landscapes they protect, and to incorporate natural elements from the many ecosystems that exist in the lands that they manage.
As a result of their new mark, Columbia Land Trust saw immediate results. In the month following the new logo launch, web traffic was up 84% over the same period during the previous year. Users were up 73%, and page views are up 67%. The new logo announcement on Facebook reached 3,800 people (which is double the number of followers). It was their most viewed content in 10 months.
“Columbia Land Trust’s new mark captures a sense of the experience of being in nature: grand beauty in the minutiae.”
Renee Dimalla
Senior Art Director
