Portland Cider Company’s original logo was recognizable because of its color and shape. After exploring a number of alternate directions we ultimately landed on an upgraded version of Portland Cider’s original big red apple. We wanted to retain familiarity while adding a new level of elevation and clearly communicate their expertise, trust, and dedication to creating great cider.
We refined the apple shape to create more negative space and added gold metallic detailing and custom typography for elegance and sophistication. We chose to feature the logo largely on the cartons, allowing it to become a major part of the packaging design and aid in brand recognition.