Massa Pizza Company
Goal
Massa came to us for a brand as bold and enticing as their Sicilian-style crust.
Services
Visual Identity
Packaging Design
Photography
The design brings a modern spin to classic Italian aesthetics, with nods to hallmarks like striped awnings and trattoria windows. A take on a classic Italian signage, the logo is layered into the design with touches of warmth and playfulness.
Format Change
This shift not only met retailer expectations but also allowed the brand to show up more boldly when stacked on shelf. Our solution pairs bold, craveable photography with a clean layout that highlights their signature thick crust, bringing the product’s quality and appeal to the forefront.
Influencer Box
Tucked inside was a smaller swag box featuring apparel, a tote, and a hat, all designed with a charming illustration of Nonna, the heart of Massa’s family story. The red-and-cream color palette tied it all together, creating a memorable unboxing moment for food influencers.
