Vero Coffee & Gelato

Vero sought to breathe a little authentic Italian luxury into their coffee and gelato rebrand.

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mint gelato packaging

Chicago-Italian company, Vero, makes authentic handcrafted Italian coffee and gelato in celebration of their heritage.

After many years of growth and evolution, Vero wanted to infuse some new modern energy into their brand. They worked with Murmur to establish foundational strategic elements, as well as a refreshed logo, packaging, and branded marketing materials.


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From mood boards to the packaging mock-ups, Murmur exemplified creativity and professionalism and led us to a brand that not only honors our traditional values, but also brings a level of freshness and elegance to our business. Murmur perfectly captured the essence of who Vero is and we couldn’t be happier with results.

Giana Lollino

Sales & Marketing Manager

Packaging Design

For Vero’s packaging refresh, our task was to strike a balance between Italian and American aesthetics and incorporate an elegance reflective of the product’s quality. We landed on a flavor-forward color palette for the gelatos and a classic navy for the coffee. Both schemes worked well with Vero’s original red brand color that we carried through in the new logo. The final addition of the Chicago star not only showcased their city pride but tied the product lines together seamlessly.

Tory Cunningham

Tory Cunningham

Senior Designer

“We were really excited when we got to taste Vero’s products because the quality showed through immediately. You could taste the tradition, and in getting to know the Lollino family, we knew celebrating their story through the look and feel was integral to getting the design right.”

different variations of vero logo on packaging


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