Old Spaghetti Factory
Goal
The Old Spaghetti Factory desired a new website that felt as unique and welcoming as their timeless restaurants.
Services
Website Design
Website Strategy
Photography
Animation
Illustration
Outcome
Increase in traffic
increase in avg. session duration
increase in search traffic
Our biggest challenge was bringing the uniquely memorable experience of physically being in an Old Spaghetti Factory restaurant to the online experience of the website. Through whimsical design, lush photography, clever copy, and top notch user experience, we brought the spirit of OSF to the web.
Delectable Design
The site features unique linework and borders inspired by chandeliers, metalwork, and stained glass. You’ll find delightful details on every page!
Because the trolley is a centerpiece of each restaurant, we wanted to feature it on the homepage in a surprising way. The illustrated trolley rolls into the homepage and functions navigationally, creating a fun way to move into the rest of the site.
The design uses warm, bright, flavorful colors and features the Old Spaghetti Factory’s famous three course meals in illustrations and photography. The homepage begins with a photo series of a family enjoying a three course meal, moving from soups and salads, through the main course, and right on to dessert.
Its all About Location
Though the Old Spaghetti Factory has many restaurants across the nation, most families think of the location nearest them as their home base. Each location page acts as a secondary homepage and is likely the first page users find when searching for an Old Spaghetti Factory in their area. Because of this, we made sure these pages not only include all the practical information users need (hours, address, location offerings, etc.) but also convey the character of the overall brand with fun facts, unique photos, and standout design.
“I have so many family memories of going to the Old Spaghetti Factory as a child. The chandeliers, the lights, the elegant chairs... it was magical to be able to bring that experience into the design of the website.”
Andrew Bolton
Owner & Exec. Creative Director
