Russell St. BBQ

Russell St. BBQ’s previous logo featured a very cartoon like illustration of a pig’s face. We wanted to refine the identity but retain the playfulness of the original mark.

Russell St. BBQ is a popular Portland restaurant that prides itself on delicious barbecue made with the freshest ingredients and naturally-raised meats and fish.

Initially, Russell Street asked for their mark to depict a cowgirl riding a pig. We liked the idea, but felt we could simplify the concept. We decided to depict the pig with an empty saddle and position the animal as if it had just bucked a rider.

We created hand-lettered  typography with a western feel. We carried over the stars from their original logo.

In addition to the logo and brand identity, we designed menus with custom clipboards. The clipboards were handmade from locally-sourced bamboo, and then stained to look like walnut for a more classic look (bamboo was used because it is stronger, more durable and more sustainable than wood).

We also built Russell St. BBQ a brand-new responsive WordPress website. We did both interior shots and food photography for the website.



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Barbecue spread on table