Food Groove Mission

Goal

Food Groove Mission needed eye-catching packaging and a stellar site to sell their new superfood bites.

Services

Packging Design

Food Groove Mission packaging for "The Nutty Adventurer" superfood bites, featuring vibrant orange background, transparent window showcasing energy-packed bites, and landscape-inspired designs, emphasizing healthy ingredients and adventure.

Food Groove Mission Mother Earth superfood bites packaging featuring vibrant colors, transparent window showcasing energy bites, and health-focused ingredient labels.

Food Groove Mission superfood bites packaging featuring vibrant red design, "Holy Truffle Punch!" label, and transparent window showcasing dark chocolate energy bites, emphasizing healthy snack options.

Vibrant packaging of Food Groove Mission superfood bites featuring various flavors, including Holy Truffle Punch, Mother Earth, and The Nutty Adventurer, against an orange background with sunburst patterns, showcasing transparent windows and health-focused ingredient labels.

Dominique and Pedro founded Food Groove Mission to create nutritious snacks for people on the go

As aspiring triathletes, the couple began by making their superfood bites for themselves and their friends and family. Inspired by the bites’ growing popularity, they decided to start a company dedicated to healthy snacks with transparent ingredients.

Packaging

Food Groove’s packaging features vibrant colors to distinguish flavor while landscape-inspired line work evokes natural ingredients and a sense of adventure. Various sunburst patterns complete the landscapes and encircle a transparent window to show off the product.

“A major challenge with any snack-sized product is the small amount of real estate for messaging. Our illustrations help tell the brand story without the need for copious amounts of copy.”

Renee Dimalla

Senior Art Director

Website

We designed a custom Shopify site to make it easy for their customers to order online. We built a subscription feature so customers can get bites delivered to their home every month.

Vibrant packaging design for Food Groove Mission's superfood bites featuring colorful pouches, showcasing product flavors, and emphasizing natural ingredients with landscape-inspired illustrations.

Vibrant packaging of Food Groove's superfood bites featuring colorful designs and transparent windows, showcasing flavors like Holy Truffle Punch, set against a bold red background.

“The dynamic and colorful design creates a sense of energy through animated linework and lifestyle photography. The photography features Food Groove’s unique packaging in outdoor spaces. Both packaging and site design are harmonized to create a strong sense of branding for this new company.”

Tijani

Web Designer