Ninkasi Brewing
Goal
Ninkasi Brewing and renowned mixologist, Jeffrey Morgenthaler, needed eye-catching packaging for their one-of-a-kind canned cocktails.
Services
Packaging Design
Illustration
Copywriting
Canned Cocktails
With canned cocktails growing in popularity, Ninkasi wanted to elevate the game by setting a high bar in both taste and design. We sought to create canned cocktails that looked both fun and inviting. Each flavor design became a delicious and psychedelic-inspired work-of-art.
History
After years of success in beer, Ninkasi Brewing decided to branch out into the world of spirits. They chose to collaborate with local Portland celeb, Jeffrey Morgenthaler, to produce high-end cocktails that would work in the convenience of a can. Each specialty cocktail is made with real spirits and simple ingredients and reformulated to perfectly balance sweetness, acidity, and appropriate ABV for can consumption.
From the Client
“One of the highlights of my project was getting to work with Murmur on the design of our packaging. They made the whole process fun and easy while delivering a design that I’m absolutely thrilled with.”
Jeffrey Morgenthaler
Mixologist
Design
Ninkasi’s new cocktails needed a vibrancy that would pop off the shelf. The goal was to be colorful and bold, bright and stylish. We harnessed 1970’s illustration styles with a psychedelic bend to capture flavor in a fun and nostalgic way.
“In a saturated RTD cocktail market, we focused on the consumer “why?”. Cocktails in a can are fun, spontaneous, and casual and we wanted the design to convey that.”
Renee Dimalla
Senior Art Director
“We channeled our love of all things summer and tapped into Ninkasi’s nostalgic styling to create a look that feels both fresh and funky.”
Tory Cunningham
Senior Designer
From the Client
“The Murmur Team meshed seamlessly into our creative process and brought expertise that helped them design these absolutely fabulous branding elements and packages. Murmur captured the playful, Happy Hour Anywhere vibe we wanted specifically for the cocktails. Consumers have repeatedly said how these cans stand out compared to others and how much they radiate Ninkasi!”
Jamie Floyd
Founding Brewer of Ninkasi Brewing Company
