Tillamook Maker's Reserve
Goal
A longtime client, Tillamook came to us with a premium product and a challenge: tell the story of their award-winning Maker’s Reserve line.
Services
Visual Identity
Photography
Illustration
With its distinctive shape and pastel packaging already breaking the mold in specialty cheese, the brand needed a deeper world to match. Our work included brand world development, photography, and guidelines to elevate the branded experience across every touchpoint.
Brand World
Inspired by the premium, small-batch nature of the product and iconic Morning Star ship illustration, we crafted a visual world for Maker’s Reserve that feels refined, surprising, and distinctly Tillamook. Layering bold type, analog illustration, and archival details, the brand system nods to the craftsmanship and aging process behind each vintage. The result strikes a balance between elevated and approachable, creating a modern classic.
From the Client
“Murmur Creative has become an indispensable partner across a wide range of Tillamook projects, bringing not only creative excellence but also a clear strategic perspective. They are collaborative, responsive, and intentional in everything they do. What truly sets them apart is their deep understanding of the Tillamook brand. They listen closely, take the time to ask the right questions, and consistently deliver work that is on brand. We consider them an extension of our Brand team. They are kind, passionate, and thoughtful individuals who make the work better and the process more fun.”
Audrey Crespo
Creative Director
Photography
Our photography system brings richness and depth to the Maker’s Reserve story. Every shot was art-directed with texture and tactility in mind. From sharp cuts and dramatic shadows to sculptural still lifes and styled indulgent moments, each image was carefully crafted to highlight the product’s form and elevate the sensory experience of Tillamook’s most premium offering.
