While SEO is a vast and technical subject, SEO copywriting for the web is not. Once you have the basics you can easily start implementing SEO strategies in everything you write for the web. In fact this article contains more than enough SEO copywriting tips to get any copywriter started writing search-engine-friendly copy.
I strongly believe that SEO copywriting should not appear (on the surface) any different then non-SEO copywriting. In fact, it should be more informative, more focused, and easier to read then most copywriting. After all, Google wants to rank websites that people will value. Copy that is stuffed with keywords is usually unpleasant to read and Google does it’s best to weed out content that doesn’t provide a good user experience.
The trick is to implement phrases and words into your copy that support your keyword focus. And increasingly, “keyword focus” is simply a synonym for “intention targeting.” You want to focus on the intention of users who are searching Google for content like yours. You want to make sure that your web copy answers their questions.
Answers and Questions
At the very basics, search engines like Google, are question and answer machines. People type in questions and Google serves up answers in the form of web pages. For a search engine, every web page is simply a potential answer to hundreds (or millions) of highly-related questions. As an SEO copywriter, you should always think about what questions your page answers. I won’t go into keyword research too much in this article (I’ve written about it here) but the general idea is to find a single keyword phrase to focus on for each page you compose. Just make sure the phrase you choose is searched for on a regular basis. Google’s keyword planner will let you know how many times any given phrase is searched for on a monthly basis.
Now before you start placing your chosen keyword phrase in a million places on your page, it’s important to think of the “intent” behind the keyword, because a web page may rank for a single intention–but many keywords that convey that intent. For instance, if your keyword is “Black Adidas Running Shoes” the intent of the question is “Where can I find Adidas Running shoes in black.” There’s quite a few ways to type in that query into Google.
Here are a few examples:
Front End Developer Portland, OR (Freelance)
Hi, we’re a small creative agency with an awesome team and a relaxed work environment. We’re looking for a freelance developer to help us with our growing backlog of responsive WordPress website development. This is work as-needed but it could develop into a full-time position over time. (We currently have work which can begin immediately.)
We’re looking for a developer with at least 2-3 years of web development and a keen eye for design. (When it comes to design, we never settle for “good enough.”)
Technical skills that will be put to use include:
Ability to convert AI files into W3C compliant HTML/CSS
WordPress Theme (and to a lesser extent Plugin) building experience
Comfortable with custom post types and fields
Knowledge of cross-browser limitations and code fixes/hacks
How to apply:
Send resume, work examples, and cover letter to firstname.lastname@example.org
107 SE Washington St #246, Portland, OR 97214
(We’re moving to Washington Highschool in January)
531 SE 14th Avenue Portland, OR 97214
Murmur Creative was thrilled for the opportunity to present this marketing and branding presentation to a Brazilian delegation of business owners that visited Portland recently. The delegation was being hosted by Portland’s first lady Nancy Hales. The presentation went well and it was great to meet so many talented and passionate entrepreneurs from Brazil. We hope to have the opportunity to work with some of them in the future!
The speaking notes can be downloaded here: Presentation notes
The Brazilian delegates we presented to are members of Texbrasil, the Brazilian fashion industry internationalization program. TexBrasil was founded by ABIT (the Brazilian textile and apparel industry association) in partnership with Apex-Brasil (the Brazilian trade and investment promotion agency). Their mission is to support and prepare textile and apparel companies interested in selling their products abroad. The delegation is on a benchmarking trip for Brazilian business leaders of textile and clothing companies, aiming to learn best management practices of innovation and sustainability, knowledge exchange and visit research centers, universities and companies considered innovative in the world and based in the United States. Portland was selected as the main destination given its renowned ability to create an environment that brings together innovative companies and individuals, particularly in the athletic and outdoor clothing sector.
Exciting News! Murmur Creative is participating in Design Week Portland this year! We are having an open house at our studio in Olympic Mills, so come on by and meet our team. (Check out our Design Week profile here.)
There are many other creative agencies in our building participating, so be sure to take the whole tour!
There will be delicious refreshments provided by some of our clients. Our open house menu will feature goods from our clients Kyra’s Bake Shop, Pacific Northwest Kale Chips, Tabor Bread and Elk Cove Vineyards!
Also, there will be Murmur stickers and posters featuring our studio pup Fernando as party favors. You don’t want to miss out. Check out more of what DWP has to offer at www.designweekportland.com.
We can’t wait to see you!
Thurs Oct 9th 4-7pm
107 SE Washington St #246,
Portland, OR 97214
There’s a new designer directory in town, and you can get listed for free (we did). It’s the Portland Design Directory. It’s nice to see another resource for designers in the Portland area. Being SEO minded it’s also great to get listed in as many local directories as we can–especially those that are design-related. The directory is for all kinds of designers (website, furniture, architecture, fashion, etc) so hopefully it will be a cool resource for people seeking design of all kinds. It just launched and so the directory is still pretty small. But that means we get front page placement. Yeah baby.
The website has a free listing that lasts 2 years or a paid listing that’s $40 and allows you to promote your listing on the front page.
Do you know of any design directories you’s like suggest? Let us know in the comments below!
Our client, Laughing Planet Cafe is a highly successful healthy burrito shop in Portland, OR. We love their food and quirky humor (especially the brand refresh and totally awesome website we designed for them). We’re often impressed with the bold and often silly marketing campaigns they come up with. One of these being the “Bad Yelp Review T-Shirt” which they sell on their website here.
The full text of the review featured on the T-shirt reads:
Imagine all your senses are gone. No sight, no smell, no taste, everything. Then you decide to eat at Laughing Planet. Tasteless and flavorless. I booked a one-way ticket to Bland-ville. Go to ANY burrito cart in Portland and you’ll be upgrading from this place. Just because something is healthy doesn’t mean it has to be tasteless. Shame on you Laughing Planet. You give burritos a bad name.
We’re proud to announce the launch of a really awesome web project we did for a non-profit Connecticut company called ConnCan (AKA: the Connecticut Coalition for Achievement Now). ConnCan wanted to create an interactive web app with data visualizations for their 2012 yearly report. We delivered by designing and programming a fully interactive HTML5 animated report. The report tells the story of Connecticut’s landmark education reform law. You can see it for yourself here. We created dozens of animations and they are all triggered by scrolling on your mouse or track pad or by clicking the space bar.
Of course if you have a web project that needs realization, contact us! info at murmurcreative.com
Not only does Portland’s Honey Pot Bakery make great pies, they now have an awesome new website. And like Honey Pot pies, we designed it from scratch. Murmur’s Tim Acock took awesome pictures of Honey Pot’s delectable baked goods and our multi-talented developer, Tristan, built the site in WordPress so that the folks at Honey Pot can update their website anytime they like. Be sure to check out the cool pie animation on the front page and if you want your website to look as tasty as Honey Pot’s, drop us a line!
The Honey Pot Food Cart
(Brick and Mortar location coming soon!)
Sounds like Design Week is happening again this year! Oct 7-12 Go Go Portland Designers!
They have a great site (of course) http://www.designweekportland.com/
Murmur Supports Marriage Equality, Portland Style
At Murmur we believe in equal rights for everyone. We’d like to support our gay friends and relatives with this special Portland-Style equal rights logo. We took the Blazers basketball logo and straightened it out a bit.
Please feel free to share this post with the share buttons below and show your support for equal rights for all.
There’s a great many interpretations of the equal rights logo flying around the webesphere right now. Check out some of the examples here: Continue reading
Murmur Creative has an open desk at our new location at Olympic Mills and it’s available for rent immediately. We’d love to invite a creative fellow or fella to share our space. If you’re a designer there’s is the potential to collaborate/contract , but design skills are not required. The rent is 350/month. The space is 600 square feet.
Oh, and you can view our work here.
We’ve been so busy launching websites over the last two years, we’ve had hardly a spare second to update our own new site design. The Murmur Creative new site has been half -designed and half-built for longer than we’d care to admit. Because of the constant delays, and re-prioritizations, we decided the only way to get this ship out of the harbor was to hold an inaugural Murmur Day: A whole day where the Murmur team works on nothing but the New Murmur website from 9am until the site gets launched. That’s right ,we put our noses to the digital grindstone . . . and it worked.
And we did it! We launched it. And we’re darn proud. No it’s not perfect. Sure there are still a few typos and probably an off-center image or two, but it’s live! And it’s only gonna get better.
Be sure to check out our new gallery it’s full of brand new images from all the clients we’ve worked with over the past few years.
We’ve also created a new services section that talks about the various services we offer and explains a little better about what working with Murmur Creative means, how it works, and what you get.
Thanks to all our clients, friends, and family that have kept Murmur Creative alive and kicking out killer design over the years! And stay tuned for more Murmur news on our brand new blog.